Everything you need to understand AI visibility
Guides and research on how AI assistants recommend brands and products, and how to measure it without fooling yourself. Written for online retailers, consumer brands and the agencies that work with them, with pages for B2B sectors too.
Choose the page that matches your job to be done.
The library is easier to digest when the first decision is clear. These are the four practical entry points.
Understand the model first.
What GEO is, how assistants decide which brands to name, the questions people ask, and how to measure it honestly.
Best for first-time readers, and anyone explaining it to their team.
Read the guide ResearchSee what we found.
A small study from April 2026 of how AI answers treated seven companies, with its limits spelled out.
Read the study IndustriesSee how the work changes by sector.
Pages for B2B SaaS, professional services and enterprise technology teams.
Browse industries Business caseHandle the questions that block action.
For when the conversation stalls on SEO, on proving the return, or on whether it’s too early, with a calculator for your own numbers.
Make the business caseThe library
Every page, by kind of reading. Filter it, or search the titles.
- GuideHow AI assistants choose which brands to recommend: a guide to GEOWhat GEO is, how ChatGPT, Claude, Gemini, Perplexity, Grok and Google’s AI decide which brands and products to name, and how to measure it honestly.13 min read
- GuideHow to track AI brand mentionsWhich prompts to ask, how many times to ask them and how to read the result, so a change in how often AI names you is a real change and not noise.4 min read
- ResearchApril 2026 study: named when asked, missing when notSeven companies were described when asked about by name and not named when a prompt described their category. What that shows, and its limits.3 min read
- IndustryGEO for B2B SaaS: where software companies go missing in AI answersWhy software companies that AI describes well by name still go unmentioned when buyers ask what to use, and what to measure and change.3 min read
- IndustryGEO for professional services: how firms get named in AI answersConsultancies, advisory firms and agencies are now recommended, or not, by AI assistants. What decides it, and where firms usually go missing.3 min read
- IndustryGEO for enterprise tech: why big brands lose AI recommendations to focused competitorsBrand authority doesn’t carry automatically into AI answers about specific products. Why broad portfolios get passed over, and what to do about it.3 min read
- Business caseWe already invest in SEO. Do we need a separate GEO strategy?Where SEO and GEO overlap, where they don’t, and why a page that ranks well can still be missing from AI answers.3 min read
- Business caseHow do we justify GEO when the return is hard to measure?What you can measure directly, what you have to estimate, and how to make the case to finance without overstating it.3 min read
- Business caseIs it too early for GEO?AI assistants change often. Why that’s an argument for measuring carefully now, not for waiting.2 min read
- Business caseWhat AI recommendations could be worth: a calculatorPut in your own numbers from your analytics and see what a change in how often AI names you could be worth each month, with the assumptions spelled out.3 min read
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How to use this library.
Start with how it works, measure where you stand, then decide what to fix.
Learn the mechanics
Read the guide to see how assistants decide which brands and products to name.
Measure where you stand
Use the tracking guide to find where AI names you, where it doesn’t, and who it names instead.
Decide what to fix
Use the industry and business case pages to agree on what to change first, and the calculator to size it with your own numbers.
See where AI names you, and where it doesn't.
Persipica asks AI assistants the questions people ask about you, and keeps every answer and source behind each number.