AI Visibility ROI Calculator: What Invisible Pipeline Costs You
Adjust the inputs on the left to match your business. The right panel updates in real time to show what your AI invisibility is costing you each month and what you stand to gain.
Interactive calculator
Calculate your AI invisibility cost
Adjust the inputs to estimate how much monthly and annual pipeline value is being left on the table when AI systems rarely recommend your brand in unbranded buying queries.
Your business inputs
Assumes 14.2% AI search conversion rate and a practical GEO target of 75% citation coverage on the prompts that matter.
Your AI invisibility cost
Worked example
What this looks like for a mid-market B2B SaaS company
A realistic scenario for a Series B B2B SaaS company with a £30,000 average contract value, 40,000 monthly website visitors, and a current AI citation rate close to zero, which is where most enterprise companies we audit actually sit.
Company profile
A Series B B2B SaaS platform targeting enterprise operations teams. Strong Google rankings, good organic traffic, zero AI visibility strategy in place. AI audit reveals 0% discovery citation rate and 15% brand citation rate on Sonnet 4.6.
The ROI calculation
At 5% citation rate, this company receives approximately 160 AI-referred visitors per month (40,000 x 8% x 5%). At 14.2% conversion that yields roughly 22 qualified conversations and, with a typical close rate, about 4 to 5 deals.
At 75% citation rate, the realistic GEO target after 90 to 120 days of systematic content and authority building, they would receive approximately 2,400 AI-referred visitors per month. At 14.2% conversion that is 340 qualified conversations and approximately 60 to 65 deals per month from AI-referred traffic alone.
The difference between 5% and 75% citation rate, across 12 months, at a £30,000 ACV and 14.2% conversion rate. This figure does not include the compounding effect of AI visibility on brand recognition, direct traffic and word-of-mouth. It is the conservative, direct-attribution calculation only.
The key insight
Every month at 5% citation rate is a month at £140,000 in foregone AI-attributed revenue. The GEO gap does not pause while you decide whether to act, it compounds.
Why the differential exists
Why AI search visitors convert at 14.2% while Google organic converts at 2.8%
The conversion rate differential is not a statistical quirk. It reflects a structural difference in buyer intent at the moment of arrival.
Next step
Ready to close your citation gap?
Audit your brand's current AI visibility across the models that matter and identify the exact levers for improvement.
