Business case
The questions that stall GEO once someone has to approve it: whether SEO already covers it, how to measure the return, and whether it’s too early. And a calculator to size it with your own numbers.
Answers to take into the meeting
Three common objections, each taken seriously, and a calculator that shows the one assumption it rests on.
We already invest in SEO. Do we need a separate GEO strategy?
Where SEO and GEO overlap, where they don’t, and why a page that ranks well can still be missing from AI answers.
3 min read Business caseHow do we justify GEO when the return is hard to measure?
What you can measure directly, what you have to estimate, and how to make the case to finance without overstating it.
3 min read Business caseIs it too early for GEO?
AI assistants change often. Why that’s an argument for measuring carefully now, not for waiting.
2 min read ToolWhat AI recommendations could be worth: a calculator
Put in your own numbers from your analytics and see what a change in how often AI names you could be worth each month, with the assumptions spelled out.
3 min readSee where AI names you, and where it doesn't.
Persipica asks AI assistants the questions people ask about you, and keeps every answer and source behind each number.