What AI recommendations could be worth: a calculator

Work it out with your own numbers

Take the first three numbers from your analytics and the mention rates from a measurement of AI answers. Nothing here is a benchmark: every figure is yours.

Your numbers

Visits from AI assistants a month 1,200visits

050,000

How often those visits buy 2.5%of visits

0.1%15%

Average order value £38

£5£1,000

How often AI names you now 20%of answers

1%100%

A rate you want to test 35%of answers

0%100%

One assumption does most of the work: that visits from AI assistants rise and fall in proportion to how often answers name you. It also assumes those extra visits buy as often, and spend as much, as today’s. Treat the result as a rough guide, not a forecast.

Difference each month

£855

In sales from AI visits, at the rate you’re testing compared with now

2,100AI visits a month at the rate you’re testing

30 → 53Orders a month from AI visits, now and then

£1,140Sales a month from AI visits now

£1,995Sales a month at the rate you’re testing

£10,260Difference over 12 months, if the rate held all year

£57A month, for each percentage point the rate rises

+15 pointsThe change in mention rate you’re testing

Worked example

A worked example: Fellside, a made-up sock brand

The numbers the calculator opens with. They’re invented to show the sum, not typical figures for any category.

What Fellside knows

Visits from AI assistants a month: 1,200
How often those visits buy: 2.5%
Average order value: £38
How often AI names Fellside now: 20%
The rate it wants to test: 35%

The sum

Today, 1,200 AI visits at 2.5% is 30 orders, or £1,140 a month at £38 each.

If answers named Fellside in 35% of cases instead of 20%, and visits rose in proportion, that would be 2,100 visits, about 53 orders and about £1,995 a month: roughly £855 a month more, or about £10,000 over a year.

Reading the result

What the sum leaves out

The calculator counts only visits your analytics can see. Real effects can be larger or smaller than that.

Some people come back by name

It can undercount

Someone who hears about you from an assistant may search for your name later, or type your address straight in. Those sales won’t show up as AI visits.

A mention isn’t a recommendation

It can overcount

Answers sometimes name a brand in passing, or to steer someone elsewhere. More mentions don’t always mean more sales.

A rate is a sample

It can mislead

A mention rate comes from the prompts you sent, at one point in time. Check its likely range before treating a change in it as real.

Keep reading

Next in the library, and two more that go with this one.

Research

See where AI names you, and where it doesn't.

Persipica asks AI assistants the questions people ask about you, and keeps every answer and source behind each number.

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What AI recommendations could be worth to you