What an AI Visibility Audit Includes
Persipica tests the queries that shape vendor shortlists before a buyer speaks to sales. The benchmark focuses on four core stages, with optional diagnostic stages added when they clarify use-case or objection gaps.
Scope
What is tested in the audit?
Persipica tests the queries that shape vendor shortlists before a buyer speaks to sales. The benchmark focuses on four core stages, with optional diagnostic stages added when they clarify use-case or objection gaps.
Core Benchmark
Discovery, comparison, brand, and buying intent
The published benchmark tests whether a company appears when buyers ask for recommendations, compare vendors, ask about the brand directly, or show buying intent.
- Discovery queries test unbranded recommendation visibility.
- Comparison queries test competitor positioning.
- Brand queries test basic entity recognition and description accuracy.
- Buying-intent queries test whether the company appears near purchase decisions.
Extended Diagnostic
Use-case and objection stages where needed
Client diagnostics can extend beyond the public benchmark. These stages help explain why AI systems do or do not recommend a company for specific scenarios, buyer types, or risk concerns.
- Use-case queries test fit for specific buyer problems.
- Objection queries test how AI handles pricing, risk, maturity, integrations, or trust concerns.
- Extended stages are documented separately so results remain comparable over time.
Platforms
Live testing across current frontier models
The live audit tool tests buyer-stage queries against current frontier models from OpenAI and Anthropic. Retrieval-led systems such as Perplexity are considered in strategy work, but are not claimed as live audit coverage unless explicitly scoped.
Evidence
Responses, scores, and recommendations are kept separate
A strong audit distinguishes between direct model responses, deterministic site checks, and strategic interpretation. This separation makes the report easier to trust and easier to act on.
Important Scope Note
Live audits and published studies are intentionally separated.
The live audit tool uses current frontier models and is continuously improving its data acquisition, evidence handling, and response assessment. Published Persipica studies remain tied to the model versions, query sets, and conditions documented at the time of the study. This separation protects the credibility of both the current client audit and the public research archive.
Deliverables
What does the audit deliver?
The output is designed for commercial decision-making. It shows where the brand is absent, who appears instead, why the gap exists, and what should be fixed first.
Visibility Benchmark
Five benchmark metrics across all stages and platforms
The audit produces five per-stage metrics for each tested platform: mention rate (whether you appear at all), positive citation rate (how often the framing is favourable), recommendation rate (how often you are actively endorsed), net sentiment score (positive and neutral mentions minus negative and hallucinated), and hallucination rate (fabricated or unsupported claims). These metrics are combined into a weighted AI Visibility Score.
Competitive Context
Who AI recommends instead
Competitor mentions, repeated alternatives, and share-of-voice context showing which brands currently occupy the AI-generated shortlist.
Technical Readiness
Crawler, structure, and entity checks
Checks for AI crawler access, sitemap and robots configuration, structured data, extractable content, entity clarity, and authority signals.
Action Plan
Prioritised GEO recommendations
A ranked plan for content, comparison pages, entity definition, third-party authority, and technical changes based on likely citation impact.
Hallucination Shield
Verified referral attribution
Every citation in your report is verified against live web text. We use an automated Hallucination Shield to validate that cited URLs actually mention your brand, filtering out model-generated fabrications.
Weekly Pulse Reporting
Automated Executive Summaries
Move beyond one-off snapshots. You receive automated weekly Pulse Reports featuring the Visibility Flux chart, Winning Snippets, and AI-generated synthesis of algorithmic shifts.
Market Benchmarking
Category Average Overlay
Real-time context showing how your brand's AI visibility scores rank against the industry average for your specific market category (e.g. B2B SaaS vs Enterprise Services).
Why It Matters
Most brands are recognised by name but absent from discovery.
Persipica's published research repeatedly found that companies can be recognised when buyers ask about them directly, but disappear when buyers ask AI for category recommendations without naming a vendor. That discovery gap is where invisible pipeline is lost.
See Research ResultsFAQ
Common questions about the Persipica audit
What is a Persipica audit?
A Persipica audit is a structured GEO diagnostic that measures how AI systems cite, describe, and recommend a company across buyer journey queries.
Who is the audit for?
It is best suited to enterprise technology, B2B SaaS, and professional services teams where AI-generated recommendations can affect vendor shortlists and pipeline quality.
How long does the first audit take?
The initial benchmark, gap analysis, and action plan are typically delivered in two weeks. Implementation and first measurable improvements usually take 8 to 14 weeks.
How is this different from monitoring software?
Monitoring software tells you when your brand appears. Persipica explains why you are absent from commercially important queries and what to change first.
Does the audit include Perplexity?
The live audit tool tests current frontier models from OpenAI and Anthropic. Published benchmark studies should be read according to the model set and conditions documented in their methodology notes.
What happens after the audit?
The audit usually leads to content restructuring, comparison-page development, entity clarity improvements, authority-building work, and ongoing citation tracking. Teams that want continuous monitoring after the audit use Persipica Pulse to watch for score changes and competitor movements on an ongoing basis.
Ready to commission an audit? See full pricing and scope tiers on persipica.com — Entry, Standard, and Enterprise options with fixed delivery timelines.
