Data & Research
These figures are drawn from Persipica's published audit programme, run across GPT-5.4 Mini and Sonnet 4.6 using a fixed query methodology.
Audit Findings
What we find when we audit B2B companies
These figures are drawn from Persipica's published audit programme, run across GPT-5.4 Mini and Sonnet 4.6 using a fixed query methodology.
Every company we audited scored 100% when AI was asked about them by name, but 0% when a buyer asked for a category recommendation without naming anyone. Strong brand recall coexists with zero discovery presence. That is the pipeline gap: invisible at the exact stage where shortlists are formed.
Brand recall is not the same as discovery.
The buying-risk pattern is clear: companies are remembered when named and excluded when buyers describe the problem instead.
The upside comes from lifting discovery, not recall.
The fastest wins tend to come from content clarity, entity definition, and third-party corroboration moving together.
Audits run April 2026 across GPT-5.4 Mini and Sonnet 4.6. Each company tested on 26 to 30 prompts spanning the full buyer journey. Read the full methodology.
Market Data
AI search adoption and commercial performance
Third-party data on how buyers are using AI tools and what that means for conversion and pipeline.
The 14.2% vs 2.8% gap means each AI-referred visitor is worth approximately five Google organic visitors in terms of pipeline contribution.
AI-referred traffic converts on a different curve.
Even modest AI visibility gains can matter disproportionately because the buyer arriving from AI is often further through evaluation.
Sources: Opollo 2026 AI Search Benchmark Report. Loganix 2026 AI Buying Behavior Analysis. Forrester 2025 Buyers Journey Survey. McKinsey State of AI 2025.
The Discovery Gap
Why most companies score 0% on AI discovery queries
Most companies score 100% when AI is asked about them by name, but 0% when buyers ask for a recommendation without naming anyone. This is not a size or authority problem: it is a structural problem. Companies of all sizes show the same pattern. Every company Persipica has audited shows strong brand recall and zero discovery presence. That is pipeline you will never know you lost.
The commercial consequence is significant: if 61% of the buying journey completes before first contact, and AI is now where shortlists form, discovery invisibility means systematic exclusion from consideration before any salesperson is involved.
Dig Deeper
