Guides
How AI assistants decide which brands and products to name, and how to track how often they name yours. Start with the first if GEO is new to you.
Read them in this order
The first explains how an answer comes together. The second turns that into a measurement you can repeat.
Guide
How AI assistants choose which brands to recommend: a guide to GEO
What GEO is, how ChatGPT, Claude, Gemini, Perplexity, Grok and Google’s AI decide which brands and products to name, and how to measure it honestly.
13 min read GuideHow to track AI brand mentions
Which prompts to ask, how many times to ask them and how to read the result, so a change in how often AI names you is a real change and not noise.
4 min readSee where AI names you, and where it doesn't.
Persipica asks AI assistants the questions people ask about you, and keeps every answer and source behind each number.